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The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases.
It was originally developed by Larry Page and Sergey Brin in 1997.
The new architecture provided no visual differences in the user interface, but added significant speed improvements and a new "under-the-hood" indexing infrastructure.
The move was interpreted in some quarters as a response to Microsoft's recent release of an upgraded version of its own search service, renamed Bing, as well as the launch of Wolfram Alpha, a new search engine based on "computational knowledge".
Universal search, however, incorporates a wide variety of sources, including websites, news, pictures, maps, blogs, videos, and more, all shown on the same search results page.
Google Search Console helps to check for websites that use duplicate or copyright content.
"Universal search" was launched by Google on May 16, 2007 as an idea that merged the results from different kinds of search types into one.
In October 2016, Gary Illyes, a webmaster trends analyst with Google, announced that the search engine would be making a separate, primary web index dedicated for mobile devices, with a secondary, less up-to-date index for desktop use.
The change was a response to the continued growth in mobile usage, and a push for web developers to adopt a mobile-friendly version of their websites.